Room 401 T-shirts, Houdini, Illusions

Is anyone following this cool new MTV show, Room 401? It's kind of like Scare Tactics meets Punk'd. Here's how the website describes it:

"Each eerie episode of Room 401 contains four frightening situations that are sure to send some serious shivers down your spine: a man scratches himself until bugs burst from his skin; a toiling factory employee is accidentally cut in half by a clumsy co-worker; a passenger on a bus complains he's not feeling well, only to have his head fall off and roll down the aisle. How will onlookers, passersby and innocent bystanders react? How will you react?

But there seems to be some additional twist, involving some kind of scavenger hunt that viewers can join in on. There have been allusions to Pope Innocenti, Harry Houdini, maybe Morse Code. We know for a fact that Room 401 is the hospital room (Grace General Hospital in Detroit, Michigan) where Houdini died in 1926. That's about all we know for sure at this point.
Room 401 is way cool, and the next episode is tomorrow (Tuesday, July 31) night. Methinks there's gonna be some sweet buzz on this one. Here are some t-shirts that are either inspired by the show, or just somehow connected to it: